WU Dan , CUI Xinyu , XIE Juan , ZHU Fang
  • Discipline Inspection Commission Office, West China Hospital, Sichuan University, Chengdu, Sichuan 610041, P. R. China;
XIE Juan, Email: 857538446@qq.com
Public hospitals; Party style and clean governance; Enterprise WeChat; Content analysis
10.7507/1002-0179.201909185
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Objective To discuss the ways and effects of carrying out the publicity and education of Party style and clean governance in public hospitals through enterprise WeChat, aiming at improving the quality and efficiency of the publicity and education and forming an accurate and real-time pattern of discipline warning education.Methods Taking the articles regarding the publicity and education of Party style and clean governance on the enterprise WeChat of West China Hospital of Sichuan University as the research object, the content analysis method was used to review the content from October 2017 to December 2018 and its publicity effect. The number of readers was shown in median (lower quartile, upper quartile) and the statistical analysis was done through rank sum test.Results From the content updated, medical staff read more about Internet hot spots and related clean governance news happened around them [M (QL, QU): 1 106 (691, 1 506)] than policy learning [301 (233, 408)] (P<0.05) and knowledge explanation [392 (457, 1 133)] (P<0.05). In terms of the methods of the update, medical staff read more about the update in traditional text and pictures [462 (312, 1 073)] than cartoon, video and other methods [230 (175, 315)] (P<0.05).Conclusion Paying attention to updated content, increasing the discussion function of the audience, choosing the time that the audience likes to update the article, and in the meantime, building the brand for the publicity and education of Party style and clean governance in the hospital may have a better effect on the education of Party style and clean governance toward Party members and medical staff in public hospitals.

Citation： WU Dan, CUI Xinyu, XIE Juan, ZHU Fang. Application and effect evaluation of enterprise WeChat in the publicity and education of Party style and clean governance in public hospitals. West China Medical Journal, 2020, 35(12): 1466-1470. doi: 10.7507/1002-0179.201909185 Copy

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