The discrete choice experiment (DCE) is a stated preference analysis method to evaluate the impact of multiple factors on individual choice, which has been explored by scholars around the world for health utility measurement. This method is considered to reduce the cognitive burden of traditional utility measurement methods and has high development potential. Through examining empirical studies conducted domestically and internationally that employ DCE for measuring health utility, and drawing on methodological guidelines for constructing DCE models, this article provides an overview of the methodological background of DCE, the practical process used for measuring health utility, and discusses relevant challenges in its application.